Laguna Resort & Hotels
Assistant Manager - Business Intelligence & Commercial Planning Analyst
Responsibilities
1. Business Intelligence & Data Analytics (40%)
• Collect, validate and structure data from various sources such as CRM, Timeshareware, and internal databases
• Design, develop, and maintain structured BI solutions and data models using Power BI or Tableau, for reports and dashboards
• Construct specialized data models and ETL based on business requirements
• Define and track KPIs and performance metrics to monitor business results
• Automate reporting processes to reduce reliance on manual Excel work
• Ensure data accuracy, consistency, and resolve data-related issues
2. Commercial Pricing & Performance Analytics (30%)
• Design and maintain a structured commercial dataset covering units, pricing, sales status, cost, and promotions
• Ensure pricing is aligned with cost inputs, target margins, and project positioning strategy
• Track and structure all promotions, discounts, and incentive schemes across projects
• Evaluate campaign effectiveness in terms of inquiries, inspection, sales conversion, pick-up pace, and margin impact
• Monitor and analyze sales velocity, absorption rate, and performance trends across unit types and price segments
• Identify opportunities for price optimization, yield improvement, and inventory release strategy
3. Feasibility & Sales Analysis (15%)
• Support development of project feasibility models
• Conduct scenario analysis on revenue, cost, margin, and sales pace/absorption
• Assist in evaluating project performance against business targets
• Provide analytical support for investment and development decisions
4. Cash Flow Model Management (15%)
• Assist in maintaining and updating project cash flow models
• Track assumptions including project launch, sales progress, construction cost, and cash collection
• Support sensitivity analysis and scenario testing
This role may involve data validation and minor data input where required, but the primary responsibility is to structure data, ensure integrity, and derive insights to support commercial decision-making.
This role supports the transition from Excel-based reporting to a more structured, data-driven commercial platform, where Excel remains a working tool while Power BI and structured data models are increasingly used to standardize reporting, analytics, and decision-making
Requirements
• 3-5 years of experience in BI, commercial/data analytic, business analyst, or financial analyst roles
• Strong hand-on experience with BI tools such as Power BI or Tableau, including dashboard design and data visualization
• Strong proficiency in macro, SQL, Excel
• Strong analytical thinking, problem-solving mindset with focus on process improvement and automation
• High attention to detail with ability to manage complex datasets
• Self-motivated, able to work independently with minimal supervision, and across departments
• Able to balance technical execution with commercial understanding
• Understanding of finance concepts is an advantage
สวัสดิการ
• 2 Days Off per Week
• Duty Meal at Associate Cafeteria
• Uniform & Laundry
• Associate Bus with air-condition
• Annual Year End Bonus
• Group life & Health Insurance
• Outpatient Medical Fee (10% of annum salary)
• Annual Health Examination
• Laguna Central Clinic
• Provident Fund (5% of basic salary)
• Associates Saving Co-Operative
• Long Service Award
• Complimentary Stay at Hotels in the Group
วิธีการสมัคร
If you think you are a high-calibre candidate with the right attitude, please submit your CV with photograph and expected salary to Human Resources Department
Call for more information: 076-362300 ext. 1002
Apply via: https://www.careers-page.com/lagunaphuket
สมัครได้ที่ช่องทาง https://www.careers-page.com/lagunaphuket
Please be informed that only short-listed candidates will be notified.
ติดต่อเรา
Google Map
Laguna Resort & Hotels
390/1 Moo1 Srisoonthorn Road, Cheangtalay, Thalang Phuket 83110
ติดต่อ: Human Resources Department
Tel: 076362300
Website: https://www.careers-page.com/lagunaphuket
